The church launched a Twitter account to discredit the film, which focuses on Hollywood’s connection to the faith. The ad followed the 2015 release of the documentary Going Clear: Scientology and the Prison of Belief debuting at the Sundance Film Festival. Scientology ads aired during the Super Bowl in 20 as well, promoting their message to the largest audience in the United States during the most popular sporting event. This is not the first time the church has paid to air an ad during the pricey platform. The commercial is filled with real-life experiences and the latest innovations in science meant to portray a union capable of giving human beings the answers to life. Now imagine an age in which the predictability of science and the wisdom of religion combined. We live in an age of searching: to find solutions, to find ourselves, to find the truth. 1 The ad features a voiceover accompanied by quick clips of footage including a person hiking, a DNA strand, and a close-up of an eye. The Church of Scientology spent millions of dollars to air a Super Bowl XLIX ad in light of ongoing controversy over a documentary centered on the religion.
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